H&M collaborates with GP and J Baker

Swedish fashion giant H&M has unveiled a debut print collaboration with
British wallpaper and textile house GP and J Baker, which is renowned
globally as supplying soft furnishings and wall coverings to the royal
household.

GP and J Baker gave H&M access to its vast archive of printed textiles
to create a capsule womenswear collection featuring some of the interior
brand’s signature prints, including ‘Magnolia’ painted by William Turner in
1913, ‘Hydrangea Bird’, and ‘Oriental Bird’, a delicate trailing design
featuring an exotic crested bird.

Launching on August 2 in selected stores worldwide and online, the
“sophisticated and romantic” womenswear line consists of blouses, dresses,
trousers, jumpsuits, jackets and accessories, which have all been given a
GP and J Baker print makeover.

Commenting on the collaboration, Ann Grafton, managing director and
creative director of GP and J Baker said in a press release: “We are
thrilled and honoured to be collaborating with H&M. The prints selected are
part of GP & J Baker’s unique DNA. They are some of our most iconic and
most treasured designs, so to see them continuing their journey into a new
arena in such an innovative and interesting way in the world of fashion is
a wonderful prospect.”

Pernilla Wohlfahrt, H&M’s design director, added: “It’s such a wonderful
time in fashion for statement-making prints and patterns so we’re excited
to be collaborating with one of the most prestigious textile and wallpaper
houses. The pieces from the collection are feminine and strong with an
effortless feel, and will appeal to those who love both fashion and great
print design.”

Prices for the H&M x GP and J Baker collection start from 6.99 pounds
for a headband to 34.99 pounds for a jumpsuit.

Images: courtesy of H&M