Hiromi Asai debuts Savile Row inspired collection

Hiromi Asai, the first kimono brand to ever show at New York Fashion Week,
will be unveiling their jacket and suit lineup for their fall/winter 2019
menswear collection at Pitti Uomo 95 in Florence, Italy from January 8-11.
The theme of the collection is “Savile Row,” representing the traditional
British style infused with modern tastes.

Hiromi Asai has developed new textiles suitable for suits and jackets with
craftsmen in Japan, who usually manufacture textiles for Kimono by
traditional techniques. The goal for this collection was to to propose
“slow fashion and slow lifestyle” with sophisticated design and comfort.

The collection features British-styled jackets and double-breasted suits.
The double-breasted suits made of Kimono silk textiles look formal, but
have the unique kimono detailing to them. The jackets are created in
collaboration with one of the Japanese greatest authorities on handmade
bespoke, Teruo Hirokawa, whose works were provided to the British Royal
Families.

“We have always been challenging new to revive the essence of Japanese
Kimono for modern fashion. We presented premium cotton shirts and jackets
for the last season, while we are focusing on more formal British style for
this season. I am honored to work with Mr. Hirokawa for completing this
wonderful collection,” said Hiromi Asai in a statement. “The year 2019 is
going to be a major turning point on our brand. We are planning to return
to the runway during New York Fashion Week in September. The presentation
at the upcoming Pitti Uomo will be the first showcase in our memorable
year.”

After the presentation at Pitti Uomo, the collection will be available at
Flying Solo in SoHo, New York during this upcoming New York Fashion Week.

photo: via PR Newswire