GapKids and Ellen DeGeneres launch collection
TV personality Ellen DeGeneres, who recently launched her own fashion
and lifestyle brand, has collaborated with GapKids on a limited edition
apparel collection and campaign that encourages “girls everywhere to be
themselves”.
The collection, which is available in 25 markets around the world
including the UK, US, Canada, China and Japan, consists of Gap staples for
girls, as well as a selection for boys and adults, and features two pieces
of iconography, the lightning bolt, a symbol of empowerment, and the speech
bubble, a symbol of self-expression.
The 70-piece collection aims to encourage kids to express themselves
with self-customisable clothing and accessories that they can decorate
freely using fabric or chalk markers. The key pieces include the graphic
speech bubble and lightning bolt T-shirts, the girl’s quilted speech bubble
bomber jacket, as well as the adult zip-up sweater. Other pieces in the
collection consist of outerwear, sweatshirts, leggings, dresses, T-shirts
and accessories, with prices ranging from 9.95 to 29.95 pounds.
“Partnering with Ellen DeGeneres represents a collaboration between two
American style icons,” said Jeff Kirwan, Gap global president. “Ellen has
become a global symbol for inspiring her audiences and fans to take pride
in who they are. This is a natural fit with the heritage of Gap, which has
long stood for encouraging individualism. We are excited to launch this
collection and at the same time come together to champion girls and boys to
realise their potential.”
Ellen DeGeneres partners with GapKids
Commenting on the collaboration, DeGeneres added: “I know from my own
experience that nothing makes you feel better than being who you are and
celebrating what makes you unique. I think if we shine a light on real
girls doing incredible things, that’ll encourage other girls and boys to do
incredible things.
“This opportunity to partner with Gap and my new lifestyle brand, ED, is
the perfect way to celebrate girls just for being who they are; and to
encourage them to unleash their passions; whether it’s math, soccer,
singing, dancing, or simply singing while dancing in their bedroom.”
To launch the collection Gap has teamed up six young girls, Alexey,
Relz, Ryann, Bellatreas, Torrae and Asia, who are all between the ages of 7
and 12, who excel at skateboarding, drumming, robotics and
entrepreneurialism, by being true to themselves, regardless of naysayers or
outdated stereotypes. The campaign will span across print, outdoor, mobile,
direct, social, in-store and digital.
The GapKids x ED collection is available now in 25 markets worldwide and
a portion of the proceeds will go to various local charities including,
Care in the UK and Japan, and Girls Inc. in North America.
Image: GapKids x ED
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