Footasylum revenue boosted 28 percent thanks to AI technology

Streetwear and sportswear retailer Footasylum has revealed that through
working with artificial intelligence (AI) company Peak on a new email
campaign, it has managed to increase email revenue by 28 percent.

The AI technology helped Footasylum create “hyper-personalised marketing
communications” by pushing relevant product recommendations, creating more
enticing content and providing customers with more of the products they are
interested in.

“Customers now expect high levels of personalisation at every single
touchpoint,” said Tom Makin, e-commerce and marketing director at
Footasylum in a statement. “With our product offering being so vast,
delivering an experience relevant to each user is extremely challenging.

“However, Peak showed us how AI can be used to create a
hyper-personalised experience for every single Footasylum customer and that
this, in turn, leads to greater customer loyalty and growth.”

The AI technology also helped Footasylum reduce cost per social click by
75 percent during a recent trial. According to Footasylum, the company
approached Peak to help identify ways to drive revenues with untapped
customer data.

Richard Potter, CEO of Peak, added: “All retailers and enterprises will
need to put AI at the heart of their business in the future. Our research
shows that retailers using AI are growing 30 percent faster than those who
aren’t and Footasylum is a great example of the positive impact the
technology can can have.”