Filling Pieces launches first ready-to-wear collection

Amsterdam-based footwear company Filling Pieces has made its first foray
into ready-to-wear. The collection marks creative director and founder
Guillame Philibert’s first endeavor outside of footwear, and draws
inspiration from his formal education in architecture. His end goal is to
create something affordable, but still high fashion and athletic. His first
ready-to-wear collaboration is currently on sale at Barneys New York, which
has had a successful partnership with Filling Pieces for several years.

“Barneys approached us a year ago to do ready-to-wear,” Philibert said to
FashionUnited. “It was a great chance to work with such a respected
retailer.” For the designer, who has been hard at work on his brand for
nine years, his ready-to-wear being carried at Barneys brings his entire
love of fashion full circle.

When Philibert was 16 he took a trip to New York City where he visited the
Guggenheim Museum, which of course was designed by one of his biggest
architectural inspirations, Frank Lloyd Wright. After his museum visit, he
took a trip over to Barneys New York’s flagship store down the street where
he had his “Aha!” moment of falling in love with fashion. “There I was in
one of the best department stores in the world. That was when I knew I
wanted to do fashion,” Philibert said.

Guillame Philibert discusses new ready-to-wear collection with
FashionUnited

As he began his brand, Philibert kept a strong principle of Wright’s in
mind, “form follows function.” These three words would be the inspiration
for his ready-to-wear collection, where he made a point not to just do good
design that looked good, but made sure every detail had intention behind it.

To that end, he created a bomber with a pocket for your sunglasses, and he
also placed a zipper on the cuff of several shirts so they could adjust to
the wearers wrist size. The hemlines on several tops were also based on the
floor plan of the Guggenheim. In very literal fashion, a graphic T-shirt
featuring Frank Lloyd Wright is also part of Filling Piece’s first
ready-to-wear collection.

While his first ready-to-wear line happened very organically, Philibert
reminded us nothing in fashion happens over night. “The biggest challenge
for us was figuring out are we ready for this,” he said. “After 9 years, it
just felt organic, but most brands go from ready-to-wear to footwear, but
going from footwear to ready-to-wear is much harder. For us it was
important to stress that we are still bridging the gap between high fashion
and streetwear.”

Philibert, who felt his company structure was strong enough to move full
speed ahead with ready-to-wear, and with the guaranteed support of Barneys,
moved forward with his latest collection. However, it still wasn’t without
its challenges. He went from being able to do everything with one factory
to learning how to deal with having factories scattered all over. Whatever
he did, he made sure that no quality was compromised. “Barneys is so high
end, so we had to make sure to match that quality,” Philibert said.

Officially launching last Tuesday exclusively at Barneys, Barneys.com and
Fillingpieces.com, the brand’s spring/summer 2018 collection is already
seeing excellent sell through. In contrast to some of his contemporaries,
Philibert does not try to sell collections based on hype or trends, but,
rather, he has a strong customer base who has been teased about his
potential ready-to-wear for weeks via social media with quotes from Barneys
and Frank Lloyd Wright.

After all these years, Philibert still attributes his success to the power
of social media. “When I started 9 years I was doing everything by myself,
including marketing,” he said. “I used Instagram a lot as it was still
growing as a platform, and that was how I got the attention of certain
retailers. Without social media, we couldn’t grow as fast as we could. The
States is a big potential market for us right now.”

Aside from excellent social media game, Philibert attributes his success to
storytelling. “People love stories,” he said. “If you can create a product
with a story behind it, people will respond. In design school, I also
learned how to problem solve and design things that would make the world a
better place. It’s about product with a deeper sense of experience.”

Above all else, he hopes he’s done his idol, Frank Lloyd Wright, proud.
“His design ideology is very important to me, and he’s one of my heroes,”
Philibert said.

Price points for the collection range from 165 dollars to 480 dollars. The
debut collection consists of spring/summer ready track pants, trousers and
several jackets that effortlessly blend luxury materials with technical
fabrics mirroring the brand’s approach to footwear.

Filling Pieces was founded in 2009, the brand’s head offices are located in Amsterdam. They currently employ 50 people and have 500 points of sale worldwide.

Photos: courtesy of Purple PR