FatFace celebrates 30 years

Lifestyle clothing and accessory brand FatFace is set to celebrate
its 30th anniversary in 2018. In order to mark the occasion, FatFace
has announced a series of new design initiatives.

The UK-based retailer will release a capsule collection of selected
of casual wear, outerwear, accessories, and footwear that will reflect
some of its most iconic styles launched between its founding in 1988
and the present. The project is headed up by Director of Design at
FatFace, Emma Shaw, who searched the archives and unearthed favourite
pieces from the past three decades which she used as inspiration for
the new collection.

“FatFace is marking this special 30th Anniversary by reworking a
selection of casualwear, outerwear, accessories and footwear. We will
be focussing on 30 iconic styles from the past 30 years that have been
updated in new colours and fabrics,” Shaw shared in a statement.

The end goal for the collection that will release over the entirety
of 2018 is for customers to be able to relive the history of FatFace.
The different pieces will be released periodically throughout the year
and available for purchase at it’s 200 international store locations
and its webpage.

In addition to the throwback anniversary collection, FatFace
announced that they will be sponsoring Graduate Fashion Week for the
first time this year. FatFace joins brands like
, Asos, and Swarovski who also
sponsor the student and graduate design showcase.

Regarding FatFace’s new initiative, Emma commented, “Home grown
talent has been integral to the growth of FatFace over the past 30
years, which has taken us from a small company selling T-shirts out of
a campervan to a global multi-channel brand. We look forward to
supporting the four winning designers in the first steps of their
exciting careers.”

Picture:FatFace website