Fame & Partners launches fully customizable clothing line

New York – Launched by Australian venture capitalist Nyree Corby with the
mission to reduce waste within the fashion industry, LA-based
womenswear brand Fame and Partners has a unique method to carrying out
its sustainable goals.

Fame and Partners just launched its Custom Clothing Studio, which
it describes as “a new way to shop custom clothes, starting with
dresses and jumpsuits.” The custom clothing shop offers consumers
selections from 100 silhouettes, 30 necklines, 10 backs, 20 colors, 10
sleeves and 6 lengths, to allow countless options for women to
completely customize and find the right option.

While working in venture capital and technology, Corby read a
statistic that explained half of womenswear items were sold at
markdown prices and at least 20 percent of womenswear went to
landfill. She deducted that only 30 percent of what was being produced
was sold with its original intentions. “I just couldn’t get over the
waste,” she told Fashion United. “One thing that doesn’t resonate with
me is the consumerism that fast fashion drives. We’ve got this culture
now where everyone’s like, ‘buy, buy, buy,’ all these items turn into
disposable fashion.”

Customization can prevent waste within fashion

Corby’s solution to the waste problem goes into the supply chain.
“I realized that if someone could build a supply chain that could
manufacture custom, single-piece products at the same unit price as
bulk manufacturing, that would eliminate a lot of waste within the
industry, because you could literally identify things that people want
and make them to order,” she said.

While this solution might seem impossible, Corby and a team of
partners built an automated manufacturing system that creates single,
made-to-order items at affordable pricing. On the supply side, Fame
and Partners’ process is economical in materials used, and on the
consumer side, it allows shoppers to customize items to ensure
complete satisfaction with their clothing.