Fabletics debuts collection with Kelly Rowland

Singer Kelly Rowland is launching her first-ever activewear collection
with Fabletics, the activewear brand co-founded by actress Kate Hudson,
following up from the brand’s successful collaboration with .

The limited edition Kelly Rowland collection for winter 2019 aims to
make “every woman feel bold and powerful” and is inspired by the singer’s
“dynamic life, career and passion for dance” and will reflect her
“on-the-go lifestyle as a working mom who is focused on health, wellness
and maintaining a balanced, active life”, said the brand in a statement.

Hudson explained: “We want to celebrate women who inspire us. By
collaborating together, we are able to give amazing women another platform
to express themselves, creating an experience that others can also be a
part of. We are thrilled to partner with the super talented and incredible
Kelly Rowland this season – she is the epitome of powerful femininity.”

The capsule collection has been designed to offer women not just
activewear for a spin class or pilates, but to also be worn “performing or
picking up the kids” to bring to life Rowland’s message of “it’s not always
what you do, but how good you feel doing it”.

Kelly Rowland launches first-ever activewear collection

Comprising of seven outfits, Rowland’s capsule collection includes an
assortment of sports bras, tops and leggings, as well as a bodysuit, hoodie
and bomber jacket, with styles starting at 24.95 US dollars.

Key pieces includes a reversible bomber jacket, high waisted leggings
featuring lace-up detailing at the waistband, and a high-rise leotard that
pays homage to her early days in Destiny’s Child.

Rowland added: “Working with Fabletics has been so much fun! I love that
this collection is not just about the workout – it’s about versatility,
movement, being comfortable and feeling confident. It truly celebrates
every woman and every beautiful curve. In my collection, I feel ready to
take on anything that may come my way, all while looking and feeling
great.”

The Kelly Rowland for Fabletics capsule collection will be sold across
10 countries including the UK and US on Fabletics.com as well as in the
25 Fabletics stores across America.

Fabletics, which celebrated its 5th anniversary in October 2018, has
become a go-to brand for premium activewear at affordable prices for its
community of more than 1.4 million members across 10 countries, including
the UK, Germany, France, Spain, Australia, Canada, and the Netherlands.

In 2018, the activewear brand announced that it was looking to , with a particular
focus on the European market where its has experienced a 25 percent
year-on-year revenue growth.

Image: courtesy of Fabletics