Edward Crutchley and Colovos win Woolmark Prize
British fashion designer Edward Crutchley and New York-based label
Colovos have been named the winners of this year’s International Woolmark
Prize at a ceremony during London Fashion Week, after impressing a judging
panel that included designer Alber Elbaz and actress Gwendoline Christie,
who presented the honours.
Crutchley, who has a unisex label, impressed with his “innate
understanding and appreciation of artisanal textiles” stated Woolmark and
was awarded with the International Woolmark Prize for menswear, as well as
the Innovation Award, which celebrates the most “innovative or sustainable
approach to systems production, materials, textile design or product
design”.
“I think it speaks volumes that there is a such a clear consensus on the
winner of the International Woolmark Prize this year for Menswear and
Innovation,” said Tim Blanks, one of the judges, in a statement. “I don’t
think there’s ever been a designer like Edward Crutchley in the
competition. I find the whole idea of him being a winner and the figurehead
of creative innovative use of wool in the fashion industry so exciting. I
can’t wait to see what’s going to happen.”
The global competition challenges emerging designers to use Australian
Merino wool in innovative and creative ways, which Woolmark Company
managing director Stuart McCullough stated at the catwalk event was a great
way to showcase how “luxury can be sustainable” while also “lifting the
value of Merino in the Northern hemisphere”.
British designer Edward Crutchley wins International Woolmark Prize for
menswear and innovation
Crutchley’s winning capsule collection explored global cultural
references and aspects of material culture, with the British designing
impressing judges by pushing the boundaries of form, silhouette and
surface, by fusing a biker jacket with an 18th Century frock coat and
reimagining grungy tie-die on an American college knit with the help of the
head of Kyoto Guild of Shibori Masters to reference the cowboy’s role
within America’s identity.
“This win means everything,” expressed Crutchley. “It has changed my
life forever. It’s going to change the way I design and approach
everything. I’m incredibly flattered.
“All of these references come together in a collection made from 100
percent Merino wool. I have used a wide range of techniques that celebrate
the touch of the artisan. My approach to innovation within this collection
has been very much focused on artisanal skills and how these can be
celebrated and used in a relevant and modern way. Every fabric I have used
is exclusive and developed solely for this collection.”
American label Colovos wins International Woolmark Prize for womenswear
Taking the womenswear accolade was husband and wife duo Michael and
Nicole Colovos with their capsule collection inspired by classic wool
sportswear and workwear throughout history with added modern proportions
and patterning techniques.
“Colovos’ work stood out for its quiet evidence,” explained Floriane de
Saint Pierre, one of the grand final judges. “Its pure design aesthetics,
genuine functionality and the amazing and innovative use of super-light
wool, combined with the founders’ attention to sustainability, make them
deserve this great award and recognition.”
The duo impressed not only with the designs but also their sourcing of
innovative wool fabrications with contemporary finishes that evoked the
look and feel of denim and silk, as well as producing tailored coats,
trousers and skirts that were all made from wool that is completely
traceable, washable and colour and shrink-proof.
“Our goal was to create a luxury, modern collection with a fully
sustainable proposition,” explained Michael Colovos. “We are committed to
principles of zero waste in manufacturing, so all production waste and
end-of-life garments will be recycled to create new fabrics, a process that
uses steam, heat and citrus to breakdown the fabric waste and create a new
fibre to be spun into fully recyclable yarns.”
International Woolmark Prize unveils winners during London Fashion
Week
Both Crutchley and Colovos were awarded 200,000 Australian dollars, to
help support the development of their business, with Crutchley awarded an
additional 100,000 Australian dollars for winning the Innovation Award.
Both winning labels will receive ongoing industry mentor support, as well
as Woolmark certification for their winning collection and the opportunity
to be stocked in some of the world’s most prestigious department stores and
boutiques, including Harvey Nichols, Lane Crawford, Hudson’s Bay, David
Jones and online at MyTheresa.com.
The Woolmark Company, managing director Stuart McCullough, added: “The
International Woolmark Prize is an award for the future leaders of the
industry, an industry that is rapidly changing to meet the demands of a
changing consumer, climate and resource availability,” explained.
“The level of talent we saw today from all 12 designers was exceptional.
Each and every one pushed the limits of the fibre, of their design and of
the manufacturers they worked with.”
The two labels beat off tough competition from the other finalists that
included: Nicholas Daley (menswear) and Daniel W Fletcher (menswear)
representing the UK; for the US there was Willy Chavarria (menswear) and
Brandon Maxwell (womenswear); for Sweden there was Cmmn Swdn (menswear);
Youser (menswear) from Korea; for Australia Albus Lumen (womenswear);
I-Am-Chen (womenswear) representing Hong Kong; for Japan Yohei Ohno (
womenswear); and for China, Angel Chen (unisex).
The final 12 were chosen from more than 300 entrants from across the
world.
“There were 12 great designers today from around the world,” said Alber
Elbaz. “It was quite wonderful to see designers from places like Korea,
China and Sweden, because sometimes in fashion we think everything happens
in Paris, so this was a reminder that the world is big and fashion comes
from everywhere around the world.”
Images: courtesy of Woolmark