Dolce & Gabbana’s show in China canceled over controversial ad and alleged racist remarks by Stefano Gabbana
Italian fashion house Dolce & Gabbana has come under fire for its “DG
loves China” advertising campaign — so much so that its upcoming fashion show in the country has been canceled by the Cultural Affairs Bureau of Shanghai. The brand posted a video on the Chinese
social network Weibo in which a Chinese woman has trouble trying to eat
Italian foods such as pizza and pasta using chopsticks. At the end, she
tries to eat a cannoli and a male voice asks: “is it too big for you?”.
People from all over the world called the ad racist on social media, which
has caused the label to delete the video from the Chinese social platform (but not from its official Instagram profile).
View this post on InstagramBut the controversy didn’t end there. Popular Instagram account Diet
Prada published a series of screenshots in which the verified Instagram account ot the label’s co-founder, Stefano Gabbana, argues
with a follower about whether the ad is racist or not. Gabbana supposedly said
the ad has only been deleted because his office is “as stupid as the superiority
of the Chinese” and that he doesn’t see anything racist in the video as
“everybody knows the Chinese eat with chopsticks”, as they know “the Chinese eat dogs”. In addition, he would
have said that, from now on, he will always say on interviews that the
country is “sh*t”.Dit bericht bekijken op InstagramDolce & Gabbana claims to have been hacked, Shanghai fashion show cancelled
Following Diet Prada’s post, Dolce & Gabbana stated both
the label’s and Stefano’s Instagram account have been hacked and its legal
office is urgently investigating the matter.Dit bericht bekijken op InstagramDiet Prada reacted by saying
Stefano himself reproduced part of the conversations on his Instagram Stories, which makes the hacking
allegation look suspicious as it only came after the backlash from the public.Before the show was canceled, a series of Chinese celebrities, including actress Zhang Ziyi and singer Wang Junkai, announced they would no longer attend the show. Some of them also promised to boycott Dolce & Gabbana’s products from now on.
China is one of the fastest-growing markets for luxury goods. “Chinese luxury consumers represent a high proportion of the global luxury market and the rapid rise of a more affluent and fashion-savvy middle class is bolstering luxury consumption”, said global consultancy firm Deloitte in its 2018 report about the luxury goods market. Between 2008 and 2014, the number of Chinese households purchasing luxury products doubled, according to McKinsey. Whether Dolce & Gabbana’s recent image crisis will impact their sales in such an important market, it remains to be seen.
Photo: D&G Facebook