COS increases offerings with increased kids and lifestyle range

Revered for its minimalist offering of wardrobe basics across both
womenswear and menswear, London-based H&M Group brand COS has just
broadened its selection with the expansion of its COS Kids category.
The brand widened its range of childrenswear products, extending its
size range to include infants.

The COS Kids line now encompasses sizing for children from newborns
to ten-year-olds and includes everyday items such as sleepwear, shoes
and accessories. Sizing for children from one to ten was launched last
month; the COS Kids baby line is the latest addition. The baby line
will focus on rompers, cardigans and blankets.

Styles for the children’s collection takes its inspiration for COS
womenswear and menswear items, so shoppers can find styles they love
from the brand to fit their children as well. Like its adult
offerings, COS Kids items are made from high quality materials,
including merino wool, cashmere, corduroy, denim and flannel.

Alongside the childrenswear collection, COS will sell a selection
of externally-sourced lifestyle products such as books, toys and
accessories. COS told Fashion United in an email that “all products
have been chosen by COS and aim to introduce children to the world of
art and design.” Products to complement the baby collection will be
available starting tomorrow.