Coach’s new floral fragrance is going to be the scent of summer
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2nd Sep 2019
American luxury leather accessories brand, Coach, has added a new fragrance to its world and it’s sure to become a favourite for summer and beyond. Coach Floral Blush is a fruity, flowery scent that will certainly enamour those who are searching for a modern take on a classic floral aroma.
“Floral Blush is inspired by our signature Tea Rose and the free-spirited attitude of the Coach Girl,” Coach creative director, Stuart Vevers, told Vogue in a statement from the brand. “My vision was to create something fun and fresh that celebrates Americana, adventure and the carefree energy of summer.”
Coach Floral Blush features top notes of goji berry and grapefruit, with a heart of peony and peach. Deeper in the base of the scent are notes of White Woods and musk, giving it an unexpected velvety redolence that takes those floral elements to the next level.
Designed to celebrate the feminine spirit, Coach Floral Blush is the perfect addition to the brand’s modern array of accessories and lifestyle collections and it will certainly appeal to the contemporary Coach woman. The brand is synonymous with effortless New York style and Coach Floral Blush is the perfect scent to complement this.
To herald the arrival of the fragrance, Coach creative director, Stuart Vevers, enlisted model Lexi Boling to star in the campaign. The images tap into that quintessentially summer feeling, with Boling in a field of wildflowers, wearing a floral dress and Coach’s iconic Dinky bag embellished with leather Tea Roses, one of the label’s codes. Shot by fashion photographer Steven Meisel, the campaign captures the spirit of femininity, adventure and optimism of summer.
As for the bottle, it too will make a stylish addition to your life – and your beauty cabinet. It features a Tea Rose charm and silver hang tag, while Coach’s iconic Horse and Carriage motif – a symbol of Coach’s rich history of craftsmanship – is embossed onto the oval glass model. As another nod to the brand’s history, the spray cap features the original closure that first appeared on Coach bags in 1954.
A decidedly modern scent, Coach Floral Blush is imbued with elements of the brand’s history, making it not only a fitting tribute to summer but also to the historic American luxury fashion house itself.
Coach Floral Blush is available from David Jones and Myer.
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