Online marketing: tips to convert media buzz into bottom line
The fashion market is extremely competitive, which is why brands go to great lengths to increase their visibility. Just think of the labels participating in fashion weeks, for example — while costs vary, it is undeniable taking part in them is a considerable investment in media buzz. But does extra publicity always translate into more…
Alice + OIivia sues Betsey Johnson for trademark infringement
Alice + Olivia is facing off against Betsey Johnson. The New York-based womenswear brand filed a lawsuit against Betsey Johnson and its parent company, Steve Madden, last week over a design that looks remarkably similar to the face of Alice + Olivia’s creative director and founder, Stacey Bendet. The lawsuit claims multiple counts of infringement,…
Vera Wang caters to modern Chinese bride with new jewelry collaboration
New York – Vera Wang is expanding her horizons with a brand new jewelry collection, teaming with Chow Tai Fook Jewellery Group to release a line of bridal accessories. Among the pieces the Hong Kong-based brand and the designer are set to release is 18-karat gold and platinum engagement rings, wedding bands and fine fashion…
Fashion is plagued by fake news and fake posts
Fake news, a term made popular by the Trump administration and a favourite retort from politicians who are no strangers to being either the subject or propagators of misinformation, has firmly landed in the fashion sphere. An article published in the New York Times on 19 December called out the sensationalist and fabricated headlines of…
Heist unveils new innovative shapewear
London – Heist, the British brand that has shaken up the hosiery market with its “no digging in, sagging or restriction of movement” tights, has now unveiled its new innovative shapewear garment, The Outer Body. The new product launch follows the appointment of Fiona Fairhurst, the inventor of the revolutionary, multi-gold-medal-winning FastSkin swimsuit, as vice…
Anya Hindmarch launches immersive retail concept around organization
Anya Hindmarch plans to host a series of talks and workshops to inspire consumers to get organized. The London-based accessories designer has turned her attention towards the more community-driven aspect of retail. Hindmarch recently held an event series during London Fashion Week, in the form of an art installation at the Whitehall Banqueting House that…
Alberta Ferretti under investigation by Italy’s Antitrust Authority
Italy’s antitrust watchdog is scrutinising the commercial relationship between fashion companies and influencers. Alberta Ferretti, part of the Aeffe Group which als operates Moschino and Pollini, is under investigation along with Italian airline Alitalia for their co-branded advertising in social media. Italian influencers Chiara Ferragni, Elena Santarelli, Alessia Marcuzzi and Martina Colombari posted images of…
4 fashion trends to expect in 2019
What does 2019 have in store, in terms of fashion? Retail analytics firm Edited took a look at data from fashion retailers around the world to spot the trends that are likely to make it big commercially in the year ahead. Here’s their forecast: #1 – Color blocking for men Who says pink is for…
Interview: Kimberly Urbaniak, Marketing Sales Manager at Global Blue
Career in fashion is an important issue on FashionUnited. With this interview series, we would like to show how versatile the industry is and introduce the professionals who work in fashion. Recently, we talked to Kimberly Urbaniak, the Marketing Sales Manager at Global Blue in charge of the new Luxury Mayfair VIP Lounge. A visit…
Walpole celebrates 17th year of British Luxury Awards
The Walpole British Luxury Awards on Monday saw the best of British honoured at its 17th annual award ceremony held the The Dorchester in London’s Mayfair. Fashion winners including Manolo Blahnik, Mulberry, Royal Ballet x Erdem and the V&A received the prestigious accolade. Each year, the Walpole British Luxury Awards celebrate and reward brands, individuals…