Browns trials in-store fashion rental service
London-based retailer Browns Fashion has partnered with New York-based Armarium, a company that rents evening gowns and luxury fashion, to trial an in-store rental service. Rather than discounting end of season collections, Browns is trialing a selection of designer wear that can be rented for occasions. The draw of renting a catwalk gown or luxury…
Woolmark Prize completes global final with New York semi-finalists
The 2018/19 International Woolmark Prize has announced the 12 finalists who will take part in the global final, set to take place in February 2019 in London, following three semi-final events held in Hong Kong, London and New York. The first semi-final was held in Hong Kong, where Zhi Chen of I-Am-Chen from China, Mooyeol…
Proenza Schouler launches Grateful Dead capsule collection
American womenswear and accessories label Proenza Schouler has launched a capsule collection inspired by the 1970’s rock band Grateful Dead. Thanks to a licensing agreement with the Warner Music Group, the brand was able to use Grateful Dead’s iconic logo in knitted sweaters, handbags, wallets and card holders. “The Fall 2018 Collection drew from many…
Prada, Yale and Polytechnic University of Milan to host event on sustainability
Prada will host a conference on sustainability titled “Shaping a Sustainable Digital Future”, in partnership with the Yale School of Management and the Polytechnic University of Milan’s School of Management. Set to take place on November 20 at the Prada Foundation in Milan, this is the second event in Prada’s “Shaping a Future” series of…
Five things to know about Versace
Italian fashion giant Versace, known for its Medusa head logo and being one of the few remaining family-controlled businesses in the industry, is reportedly being sold to US fashion group Michael Kors. The deal, worth around 2 billion USD, provides for the Versace family to continue to play a role, according to media reports. Here…
Gaultier joins bra wars with ‘Free the nipple’ fashion slogan
French fashion icon Jean-Paul Gaultier opened up a new front in the battle over bras Wednesday with “Free the nipple” slogans in his Paris haute couture show. The flamboyant designer showed his support for a Florida teenager who was made to cover her nipples in bandages at her high school for not wearing a bra…
10 Corso Como launches sunglasses and watches with Belgian brand Komono
Iconic Milanese concept store 10 Corso Como and Belgian accessories brand Komono have partnered up for a limited-edition capsule collection. Kris Ruhs, the American artist responsible for the décor of all 10 Corso Como shops around the world, has designed three sunglasses and two watches for Komono. The sunglasses are already available at the 10…
Dekmantel and Patta team for collection based on live music scene
Two Amsterdam-based brands have come together for a special music festival-inspired capsule. The DJ collective and record label Dekmantel and streetwear house Patta have launched the line, which features a retro edge and comes with two vinyl records by Rimer London and Palmbomen II. Among the six pieces are a hooded sweatshirt, polo shirt, track…
Asos launches self-expression campaign
E-tailer Asos has launched a new marketing campaign focusing on self-expression, which invites its customers to explore “every part of their personal style and identity”. The ‘My Style is Never Done’ campaign, launched this week in the UK, US, France, Italy, the Netherlands and Sweden, and will be backed by a four-week social media push…
Scandinavian brands: minimalism at its best
Inspired by Copenhagen Fashion Week which took place last month, FashionUnited is looking at the Nordic codes that inspire the slow life trends. In the region, sustainable products and organic materials are synonymous with low consumption. From furniture to decorations, Scandinavian design is distinguished by its minimalism and functionality. Scandinavian style, which has become increasingly…