Burberry will stop using plastic by 2025
After eliminating fur, Burberry is coming after plastic next. The
British brand has announced plans to get rid of all unnecessary
plastic packaging by the year 2025 in an effort to be more
environmentally conscious.
With its new mission, all Burberry packaging will be reusable,
recyclable or compostable within the next six years. It has already
ceased the use of plastic lamination in its retail bags and garment
covers, which has reduced the use of 29 tons of plastic. Next up on
Burberry’s agenda will be its hangers, shrouds and poly bags, which
will all be made from plastic alternatives by the end of this
year.
The brand will also instill a take-back program for discarded
retail hangers, allowing the plastic to be recycled.
Burberry has been working to take responsible measures since the
public found out last year that the brand had been destroying its
products to protect against counterfeiting. Along with discontinuing
the use of real fur in its products, Burberry has already ceased its
practices of destroying excess inventory.