Boohoo promotes LGBT rights with new capsule collection
The online retailer BooHoo has launched exclusive capsule collection to
coincide with Pride month.
The Love is Love line serves as a celebration of the LGBT community and
offers an empowering range designed for all. The 30-piece collection
features gender neutral looks and accessories – each available in various
colors and fits. Many of the items display a message promoting equality.
Among the notable products are the love is love hoodie hats reading
“f**k hate” and a t-shirt with the quote “love is a terrible thing to
hate.”
“Both Boohoo brands wanted to come together to create a collection that
was subtle yet bold,” CEO Samir Kamani said in a statement. “A collection
that was for everyone.”
Available now through www.boohooman.com/pride-collection. 10 percent of
proceeds from the line will be divided between the Terrence Higgins Trust
and The Rainbow Fund – two organizations working to aid members of LGBT
community.
The newly released line comes as BooHoo joins forced with Paris Hilton
for the 70-piece Paris Hilton x Boohoo line. The pieces are inspired by
popular fashions of the Aughts, the decade the heiress rose to fame.
Photo Credit: Boohoo.com
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