BFC taking British designers to China

As part of the British Fashion Council’s China partnerships strategy,
launched last September in Shanghai with ambassadorial president David
Beckham, Roksanda and Peter Pilotto will head to Chinese fashion trade show
Ontimeshow.

The showcase during Shanghai Fashion Week is part of the British Fashion
Council’s strategy to introduce and celebrate British design talent to the
Chinese market through networking, content and access partnerships and
business support, and will see both Roksanda and Peter Pilotto having a
standalone showroom within Ontimeshow, which runs from March 28 to 31.

The trip, supported by the Department for International Trade, will
support the brands’ “business development in-market,” added the British
Fashion Council in a statement, and will allow the designers to meet with
key retailers from China and the wider Asian region, as well as media,
stylists, key opinion leaders, creative industry influencers and high-net
worth individuals.

It is hoped that the legacy of the trip will “pave the way to involving
a larger number of designers with the support of new and existing
commercial partners,” added the British Fashion Council.

The British Fashion Council will also celebrate British designer
businesses that are already in market with an event on March 29 at The
Middle House.

Roksanda and Peter Pilotto to showcase at Chinese fashion trade show
Ontimeshow

There are also a number of British-based designer businesses in Shanghai
hosting catwalk shows include Jamie Wei Huang, Minki, Xu Zhi and Jenny
Packham who will close the official Shanghai Fashion Week calendar while
Asai, Danshan, Feng Chen Wang, Gayeon Lee, Linda Farrow, Marta Jakubowski,
Teatum Jones and Xiao Li will all be part of showrooms or events.

Caroline Rush, chief executive of the British Fashion Council said in a
statememt: “China has always been an important part of our strategy. Last
year we relaunched our China Partnerships Strategy as there is an
increasing appetite from British brands to have a presence in market and
vice versa.

“We are delighted to collaborate with Ontimeshow to bring Roksanda and
Peter Pilotto, two hero brands of LFW to Shanghai. We hope this is only the
beginning of a long-term partnership which will benefit British fashion
brands and help them penetrate the Chinese market.”

Yeli Gu, founder Ontimeshow added: “We are very honoured to cooperate
with the British Fashion Council to provide British designers with
personalised display space and quality buyer resources. This is a very
important step to promote the professionalism and internationalisation of
Ontimeshow.”

Image: Roksanda AW19, catwalkpictures.com