Beyonce unveils line of holiday-themed merchandise
Beyonce has released a festive new collection just in time for the
holidays.
The line, which is part of a yearly release from the superstar, was
released this week and features sweatshirts and joggers emblazoned with the
word “HOLIDAYONCE” across the front in neon green, as well as a sweatsuit
with the logo, a neon green T-shirt featuring a grayscale portrait of the
Crazy in Love hitmaker, and a black cropped T-shirt.
While previous releases were inspired by her megahit album Lemonade,
the latest pieces reference the iconography used in her Coachella Music
Festival performance in April, which paid tribute to historically black
colleges.
A set of enamel pins features illustrations of Egyptian queen
Nefertiti, a black panther and black fist – serving as celebrations of
Black Panther Party.
The pieces range from 40 to 125 dollars and are available through the
singer’s online shop. Beyonce has been making significant shifts within her
fashion endeavors. Last week, she cut ties with Topshop owner Philip Green,
who she had been co-running her Ivy Park activewear line. The 37-year-old
and her company Parkwood will take full control of the brand.
Photos courtesy of Parkwood