Bestseller to launch new label: Selected People

Bestseller, the Danish company which owns more than 20 fashion brands,
including Only, Jack & Jones and Vero Moda, is adding one more brand to its
portfolio: Selected People, to be launched on August 10.

Set to
feature both menswear and womenswear, Select People’s style will offer “a
unique combination of Scandinavian and Asian influences, along with an
uncompromising focus on functionality”, according to a statement Bestseller
sent to FashionUnited via email. The company added that quality and
sustainability will be at the heart of the label, with special attention
being paid to sourcing.

“At one point, we decided to put off the
production, so the supplier had time to develop a finer and better version
of recycled wool. We continuously work on improving and increasing the
number of styles made from more sustainable fibres. Finding the right
quality and expression makes all the difference,” said Henrik Busk, Head of
Design at Selected People.

The debut collection is to feature 80
autumn styles and 80 winter styles, in materials such as wool and velvet
and classic colors like navy, camel and off-white. The brand also promised
“luxurious prints from Italy and chunky shoes with a sporty expression”.
Selected People will also include a party capsule, with pieces such as a
velvet dress with embroidered pearls and a tuxedo in organic
cotton.

The collection will be sold via the website www.selectedpeople.com in the US, Canada, UK, Belgium, Denmark, Germany, Spain, Ireland, France, Italy, Holland, Norway, Austria, Sweden, Switzerland and Finland. Items will be priced between 120 euros and 600 euros.

Pictures: courtesy of Bestseller