Best Pacific and Lycra unveil bra fabric finder technology

Best Pacific, one of the world’s leading providers of lingerie
materials, has partnered with Lycra to launch new Bra Fabric Finder
technology that helps consumers pick the perfect casual bra.

The consumer-centric technology launched at the Paris Mode City Show and
has been nicknamed the ‘BFF’, and offers the only casual bra fabric search
solution on the market capable of factoring in the characteristics and
performance implications of a stretch fabric and certify them for
performance around shape, support and comfort.

“Casual is one of the most exciting areas in the bra market. It is also
where the combination of vision, innovative technology and Invista’s
marketing power can make all the difference when it comes to emotionally
connecting well-fitting casual bras with a woman’s femininity,” said Dilly
Zhang, general manager, Best Pacific International Holdings Limited in a
press release.

The initiative builds on the original Lycra Bra Fabric Finder B2B
program launched in 2017, which was created by Invista to help designers
easily identify the best fabric construction and add functionality to any
casual bra collection. While the list of participating mills is global,
Best Pacific has built the most comprehensive collection of qualified
fabrics.

Zhang added: “The launch of the LYCRA “BFF” helps to increase the
confidence of discerning consumers by creating bra fabrics that allow women
everywhere to be authentic and natural without compromising on comfort.”

Claire O’Neil, EMEA marketing manager Lycra Fibre Brand at Invista,
said: “As the preference for casual, more versatile and comfortable
products grows, the quality and performance of the fabrics used are
increasingly critical.

“The Lycra Bra Fabric Finder enables women to readily identify casual
bras that can deliver the comfort and functionality they are looking for –
whether that is in leisure garments with natural shaping, everyday wear and
active comfort with power shaping to define their curves.”

The technology works by placing fabrics into one of three end-user
categories, depending on comfort and support levels. ‘Active’ – delivers
high support but medium comfort, ‘Everyday’ – means a balance of support
and comfort, and ‘Leisure’ – calls for medium support and high comfort.

In addition, the ‘BFF’ also defines bras in terms of their shaping
level, ‘Natural’ produces a softer more natural breast shape, while ‘Power’
indicates stronger shaping to define the wearer’s curves.

The Lycra Bra Fabric Finder and ‘BFF’ programme is open to upstream and
downstream Invista customers who are looking to grow their business in the
emerging casual bra category.