BFC taking British designers to China
As part of the British Fashion Council’s China partnerships strategy, launched last September in Shanghai with ambassadorial president David Beckham, Roksanda and Peter Pilotto will head to Chinese fashion trade show Ontimeshow. The showcase during Shanghai Fashion Week is part of the British Fashion Council’s strategy to introduce and celebrate British design talent to the…
BLDWN offers a new meaning to “Made in America” fashion
Formerly known as premium denim line Baldwin, LA-based BLDWN is on a mission not only to reposition itself as an American ready-to-wear brand, but to reposition the understanding of contemporary American fashion design. “For some reason in fashion, there isn’t the same level of respect given to American fashion brands,” BLDWN president Jonathan Crocker told…
Lifestyle brand Aessai’s quest to make luxury fashion sustainable and accessible
London-based lifestyle brand Aessai specialises in luxurious knits, homewares and accessories that have been ethically handcrafted by artisans across the world. Each season the brand, founded by Argentinian-born designer Rebecca Kramer, teams up with different Fair Trade Groups and collectives of local craftsmen who produce the range, empowering local artisans and helping to alleviate poverty…
Paris fashion week heralds in the new seventies
Paris – The shows must go on, was the rhetoric in Paris for its latest fashion week, as the ‘gilets jaunes’ cordoned off France’s capital streets every weekend, making it challenging for retailers, shoppers and brands to get around. There was vandalism at some luxury stores in the vicinity of the heavily-armed Champs-Élysées, and financial…
Target and Vineyard Vines announce joint collection
Click:全国楼凤论坛 Target is teaming up with Vineyard Vines for a limited-edition collaboration of home and apparel items. The American retail chain, which just this week began inviting third party retailers to sell on its e-commerce site, is no stranger to creating lines in partnership with fashion and lifestyle brands. Its current ans past collaborators include…
Isabella Oliver pledges to plant a tree
Premium maternity brand Isabella Oliver has pledged to plant a tree to celebrate new life as part of its ‘Circle of life’ initiative. The scheme marks the 15th anniversary for Isabella Oliver, which was founded by husband and wife duo Geoff van Sonsbeeck and Baukjen de Swaan Arons after spotting a gap in the market…
Björn Borg launches collection with Robyn
Swedish sports fashion brand Björn Borg has launched a capsule collection developed in collaboration with popstar Robyn. Titled RBN, the 23-piece unisex collection follows the athleisure trend with fleece hoodies, tracksuits, polo shirts, underwear and socks, all inspired by the singer’s favorite outfits and Björn Borg’s 1980s archive. “RBN reflects my love for street style…
Gogo Graham’s AW19 femme fatale is softly powerful
In an intimate setting on an upper floor of the New Museum, on a white runway decorated with an arrangement of baby’s breath, Gogo Graham presented her Fall 2019 collection entitled Eternal Peepshow. Trans designers and models have become slightly more visible on runways since Graham broke ground four years ago showing her first collection…
Dior uses AR function on Instagram to market sunglasses
Dior is using augmented reality to allow consumers to try on sunglasses from the comfort of their own smartphones. The brand has launched a new filter on Instagram that allows users to add the DiorSoLight sunglasses onto their face in the image. The luxury brand had previously tested a similar virtual try-on feature for its…
Cannabis brand MedMen launches apparel line
Cannabis company MedMen has expanded into apparel. The LA-based lifestyle brand, which operates 19 licensed cannabis facilities in five key states, aims to help mainstream the sale and use of marijuana in the United States. Its apparel line launched this week to act as an outlet for the brand to connect with consumers outside of…