What to expect in fashion news from week 5, 2019
What’s going on in the world of fashion this week? FashionUnited takes a look ahead at the upcoming news and events for the fifth week of the year. Below are the main points from the editorial agenda in the period between 28 January – 3 February, 2019. Madrid Fashion Week (24-29 January) This week will…
Conde Nast introduces B2B title, Vogue Business
Conde Nast announced its first industry-focused title. The news comes a few days after the magazine publishing giant shared plans to institute a paywall for all of its titles by the end of the year. The new publication, Vogue Business, will start as a newsletter for a niche audience, operating separately from the Vogue magazine.…
In Pictures: Nick Wooster x Paul&Shark
Italian lifestyle brand Paul&Shark has unveiled its spring/summer 2019 collaboration with American designer Nick Wooster, as the label looks to increase its influence among a more “fashion conscious clientele”. The colourful capsule collection tells the “Italian brand’s story through the eyes of the eclectic American designer” and features print and patchwork detailing across knitwear, outerwear,…
Iris van Herpen blends DNA engineering and early astronomy into couture
Presented today at the Musée des Beaux-Arts in Paris, Iris van Herpen’s latest couture collection “Shift Souls” is an intricate blend of early astronomical discovery, recent biological advancement and aquatic art. While the sources of influence seem to have very little in common, the Dutch fashion designer blended them into 18 remarkable haute couture looks…
Adidas launches incubator to promote start-up brands
Adidas is dedicating efforts to help 13 young companies grow. The sportswear brand launched an incubator called Station A last week, totaling to a 1-million-euro investment. The brand selected 13 emerging brands out of an applicant pool of 400 to mentor using the incubator program. Adidas will help its 13 selected companies to build traction…
Expert tips on how to use videos in a webshop
Moriam Hassan Balogun, from retail video agency Orangevine, shared some tips with FashionUnited at the last edition of Amsterdam’s fashion trade show Modefabriek. In the interactive video below, Balogun gives valuable advice such as how to get started on a tight budget, how to convert clicks into sales and why YouTube can be bad for…
Off-White and Mr Porter to launch collaborative capsule collection
Virgil Abloh was a collaboration machine in 2018 and he’s showing no signs of slowing down in 2019. In fact, his label Off-White is launching its largest collaboration to date: a 44-piece capsule collection with luxury e-tailer Mr Porter, set to launch on January 21. “It’s the largest capsule we’ve produced with a brand to…
5 questions to future-proof a fashion brand
Buckle up, for consumer behavior is changing fast and fashion companies must react if they want to stay relevant. That was the main message in David Shah’s fiery talk at Dutch fashion trade show Modefabriek, held earlier this week in Amsterdam. One of the industry’s most successful color trend forecasters, Shah is the owner of…
CEOs urged to address climate changes as global agenda
Climate change is at the front of everyone’s mind in the fashion industry. Non-profit organization Global Fashion Agenda announced its annual CEO agenda for 2019 this week, in partnership with industry leaders including Kering, the H&M Group, Nike, PVH Corp., Asos, Target, Sustainable Apparel Coalition, Li & Fung and Bestseller. Upon updating the CEO Agenda…
Want to study fashion? How to pick the right fashion course
You don’t want to be a fashion designer, you know you don’t have those skills, but you love fashion and would love to work in the fashion industry after university – so what university course should you choose? Picking the right degree course can set you up for a great career path in the industry,…