Amazon to open first European pop-up store in london

Amazon Fashion is to open its first pop-up store on London’s Baker Street
on October 23rd. It will be the tech giant’s first store in Europe, a 3,000
sq ft space that will offer men’s and women’s wear from a selection of its
own labels alongside brands including Tommy Hilfiger, Calvin Klein, Filippa
K and Vans.

Each day will see a curation of its in-store collections edited with a
different theme, fashion, activities and experiences, with its full offer
available via Amazon Fire tablets found in store or online. Amazon’s
personal stylists will be on hand to speak with customers.

As part of Amazon’s omni channel retail approach, items can be bought in
store, scanned via the Amazon app and sent to another address or Amazon
locker.

“We have curated a selection of top brands and key fashion items, which we
think our customers will love, all of which can be purchased virtually
through the Amazon app or physically in store,” Amazon Fashion vice
president for Europe Susan Saideman said in a statement.

“With the ongoing schedule of activities taking place throughout the week,
we hope our pop-up shop will be an exciting and inspiring way to shop for
fashion.”

The Amazon Fashion Pop-Up will run for just 5 days until October 27th at at
35 Baker Street, London.