Adidas unveils Game of Thrones inspired Ultraboost collection

Adidas Running has announced a collaboration with HBO’s Game of Thrones
which features a collection of six limited-edition Ultraboost sneakers –
each representing one of the houses from the award winning show.

The limited-edition Adidas x Game of Thrones Ultraboost comes just
before the eight and final season of the show kicks off 14 April on HBO,
and will be available exclusively through the Adidas website and app, and
at select retailers from 22 March for 180 dollars.

The six pairs of sneakers have each been designed with reference to the
different warring factions of Westeros – the fictional land where the TV
show is set – and include features like the faction’s sigil on the tongue and
motto on the heel tag.

Each shoe also features signature Boost midsole technology for unlimited
energy return, a Primeknit upper for lightweight performance, and the
iconic heel counter for adaptability and support.

“Collaborations with franchises like Game of Thrones are part of our
DNA. When brands and television series alike are able to move beyond their
primary platform and spill into popular culture, we see inspiration,”
Alberto Uncini Manganelli, general manager at Adidas Running, said in a
statement.

“The project is yet another example of our open source strategy by which
we treat our most iconic silhouettes as a canvas upon which we can tell a
story.”

Vice president of licensing and retail at HBO, Jeff Peters, added: “The
Ultraboost x Game of Thrones collection represents the fusion of two
powerhouse brands in a form that is sure to be highly sought after by
athletes, sneakerheads, fashionistas and Game of Thrones fans alike”.

Photo credit: Adidas