Adidas Originals debuts collaboration with Ji Won Choi at London Fashion Week

Adidas Originals has unveiled its third collaboration with an emerging
female fashion designer. This time, the brand has teamed up with Ji Won
Choi for a 17-piece women’s ready-to-wear collection unveiled at London
Fashion Week.

Inspired by Choi’s Korean heritage, the collection revamped Adidas’
classic tracksuit with hues of lavender, blue, red, green and pink. The
brand’s three stripes were also used in more parts of the garments,
creating a sense of movement.

“Ji has such a strong point of view. Her use of color, contrast and of
course her signature design element of conceptual stripes couldn’t have
been more of a better fit for Originals”, said alexandra Weiland, Director
of Creative Projects at Adidas Originals & Style, in a statement.

The Adidas Originals x Ji Won Choi collection will be available
worldwide from February 23 via the brand’s ecommerce, flagship locations
and select retail partners including Nordstrom, Barney’s and Dover Street
Market. The price range was not disclosed.

Picture: courtesy of Adidas Originals