Adidas Originals collaborates with Olivia Oblanc

Following the successful Adidas Originals by Daniëlle Cathari
collaboration, which launched earlier this year, the sportswear brand has
tapped another emerging designer to reimagine its iconic three stripes, New
York-based designer, Olivia Oblanc.

Parsons School of Design graduate and one of fashion’s rising stars,
Oblanc has designed a 15-piece gender-fluid collection that reimagines
Adidas Originals’ sportswear heritage, which the sportswear giant states
“defies traditional design conventions” and offers a new perception of
femininity.

Taking inspiration from utility focused garments, Oblanc’s debut
collaborative collection showcases functionally focused gender-fluid
silhouettes across a range of hoodies, track tops, cargo pants, and
jackets, in a bold colour palette of blue, red, and yellow.

The collection stays true to Adidas’ sportswear identity whilst also
combining with Oblanc’s utility focused design ethos, and her aesthetic of
upcycling and reworking garments, as select pieces from the collaboration
feature Parlay’s recycled fabrics.

To launch the collection, Oblanc worked with Adidas brand ambassador
Kendall Jenner to creative direct the campaign, which features three films
created by young filmmakers, Leonn Ward, Stephen Isaac-Wilson and Ronan
McKenzie, who showcase the collection around the concepts of music, fashion
and beauty.

Adidas Originals by Olivia Oblanc is available globally through
adidas.com, as well as at select Adidas Originals flagships, and select
retailers including Barney’s, Dover Street Market, Naked, Nordstrom, Pam
Pam, and Selfridges.

Images: courtesy of Adidas Originals