Adidas launches a new women’s capsule collection

March 22, 2019 0 By HearthstoneYarns

Adidas revealed a new capsule womenswear fitness collection
inspired by female athletes and designed to meet women’s workout
needs. Called the Statement Collection, line of 23 high-performance
pieces are made with the intention “to support women from sunrise yoga
to happy hour HIIT and all the moments in between,” according to a
press release.

The collection includes bras, tights, jackets, footwear and
accessories and are made with floral camo and geometric prints
inspired by Stella McCartney. Adidas has collaborated with the British
luxury designer on countless projects, the most recent being an
iteration of the last month.

The Statement Collection is centered around the brand’s three
signature sports bras. The styles were each carefully crafted to
support a range of women’s body types and a variety of training
activities.

“Women are driving the global fitness movement by abandoning
routines and embracing a versatile approach to training without
skipping a step in style,” said Josefine Aberg, VP of Design for
Adidas Training in a statement. “That exact attitude inspired this
capsule collection that covers women from the moment they hit the
street through their most powerful sessions of sweat.”

The collection is currently available through the Adidas website
and set to be available in stores on November 1.