A look behind the scenes at LVMH’s cultural heritage
Since its conception in 2011, Les Journées Particulières is a three day
affair inviting the public to experience the craftsmanship and unique
Houses under LVMH. From October 12th to the 14th, LVMH will be opening its
doors to 55 brands, spread across 76 locations and 13 countries. Passed
down through generations, Les Journées Particulières is a look behind the
scenes at the artisanal excellence and “savoir-faire” of all the trades of
each LVMH Group House.
Created by Antoine Arnault, heir to the LVMH Group and head of
communications and image, this year Les Journées Particulières will place
an emphasis on the five senses, the passion for art and strive for
excellence that is the brand’s identity. This world exclusive event will
allow participants to take part in guided tours, interactive workshops, one
of a kind tastings within Chaumet’s salons on Place Vendome, TAG Heuer and
Hublot in Switzerland and even at the Acqua di Parma perfume house in Italy.
Les Journées Particulières 2018
This year is the fourth edition and Les Journées Particulières is
expanding its international reach onto four continents by including 23
Maisons that will take part for the first time. The public will be invited
to visit and partake in events hosted by wineries Cloudy Bay in New
Zealand, Terrazas de Los Andes in Argentina and Napa Valley’s Newton. In
the beauty sector, attendees can visit exhibitions and demonstrations
organized by American brands such as Sephora and Benefits Cosmetics.
Combining tradition and innovation, Les Journées Particulières is the
perfect opportunity to discover the workings behind the scenes on the
preservation of the cultural heritage and generations of expertise that is
so unique to the LVMH Group. Simply go to Les Journées Particulières’
website, create an account and book your place.
If you choose to attend the programs based near Paris, other fashion
networking events also taking place around this time are the Fashion Pitch
Night at ESMOD on October 16th and the FASHIONTECH Expo at ESCP on October
19th.
Photo: LVMH website