Top 5 Trends from the SS19 Berlin Trade Shows
Trendstop gives FashionUnited readers an exclusive
look at the top 5 trends from the SS19 editions of Seek, Bright and Premium
trade events in Berlin.
Incorporating three of the season’s key
trade shows, the Premium Group events once again took over Berlin for a
trendsetting showcase of iconic brands, cult labels and emerging designers.
At Seek, over 250 progressive and contemporary exhibitors focused on
elevated sportswear, all-terrain outdoors and crafted classics. Destination
was the theme of the show with hosts and hostesses on hand to promote the
Club Tropicana vibe, and an Enter through the Gift Shop sign leading
visitors to a limited-edition range of Seek merchandise. Next door at
Bright, skateboarding culture was king as brands, retailers and athletes
came together to create a community-minded streetwear space. Art and
fashion in partnership was the story of contemporary fashion show Premium.
Taking an interdisciplinary approach, over 1000 women’s and menswear stands
were interspersed with a series of inspiring installations and interactive
artworks.
Outerwear remains a key element across the Berlin trade
shows with brands exploring innovative new ways to adapt to the ongoing
transseasonal trend and the changing weather conditions. Performance
technology and unexpected fabrications brought exciting possibilities to
the sector, enhancing and updating classic styles and translating product
capabilities to both landscape and cityscape. For SS19 vibrant colour and
bold print lifted apparel and accessories to elevate summer staples, while
experiments with scale and proportion in both silhouette and print
categories produced a wave of creative new forms and expressive
patternation.
Translucent Waterproofs
Protective outerwear is reworked for SS19 with
ultra-lightweight qualities and translucent finishes. Frosted plastics and
sheer, flyweight, performance wovens give rain mac and windcheater
silhouettes enhanced suitability for the warmer weather. The season’s
vibrant brights are tempered by semitransparent fabrications, creating
softer pastel hues that have an easy wearability.
The Sculpted
Sole Sneaker
A key component for SS19 footwear,
The Sculpted Sole Sneaker, sees exaggerated proportions take sneaker
profiles to the extreme. Sporty sculpted lines and contours are scaled-up
to heavier and chunkier dimensions with flared heel silhouettes and moulded
pod treads. Panelled uppers in single colours or vintage sportswear tones,
put a contemporary, minimalist spin on popular retro 90s styling trends,
ensuring statement sole units remain the focus.
Hyper
Hawaiian
Hawaiian tropics are infused with
vibrant energy, creating maximum impact through hyper contrasting palettes
and all-over placement. Photoreal florals, stenciled palm leaves and
hibiscus motifs in vivid colour-ways, amplify the exotic mood,
re-energising a high summer staple print with a modern take on vintage and
retro patterning.
Nautical Tech
The classic maritime look is reinvented for SS19 as performance
elements add a high-tech sophistication to apparel and accessories. A
bright palette of yellow, blue and fresh white emboldens nautical
colour-ways while blocking techniques create a cleaner, more minimalist
look. Cropped length outerwear offers a more fashion-forward approach to
sailing-inspired jackets, refreshing traditional silhouettes.
Logomania
Statement branding is enjoying a
revival as designers develop strong logo placements and all-over prints for
a new fashion era. Clever positioning and small scale and compact
compositions update the look for footwear with handwritten graphics on
soles and woven into sneaker laces. For apparel, bigger and bolder are
better as large scales and broken-up lettering in stark monochrome offer a
fresh, abstracted alternative to previously straightforward styles.
Exclusive Offer
FashionUnited readers can get free access to
Trendstop’s Fall Winter 2018-19 Berlin Trade Show Overview, featuring
comprehensive coverage of Berlin’s trade show scene. Simply click here to
receive your free report.
Trendstop.com is one of the world’s leading trend forecasting agencies
for fashion and creative professionals, renowned for its insightful trend
analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando,
Geox, Evisu, Hugo Boss, L’Oreal and MTV.
Images courtesy of
Trendstop, both: Seek Trade Show Spring Summer 2019 | Rains, Elka, Colmar,
all Spring Summer 2019 | Royal Republiq, Clarks Originals, Kaotiko, all
Spring Summer 2019 | Herschel Supply Co, Slydes, Alpha Industries, all
Spring Summer 2019 | Napapijri, Sandqvist, Elka, all Spring Summer 2019 |
P448, Ellesse, FILA, all Spring Summer 2019