Peroni names eight emerging designers for fashion accelerator
Italian beer brand Peroni Nastro Azzurro has selected eight emerging
designers for its , where each
designer will receive a seven-month residency at its start-up in London and
showcase during London Fashion Week next February.
The successful candidates, following a two-month nationwide search
across the ready-to-wear sector, are: Hannah Wallace, Joel Boyd, Kyle Lo
Monaco, Rose Danford-Phillips, Pelin Isildak, Daniel Crabtree, Matthew
Duffy and Stacey Wall.
The emerging designers were chosen from hundreds of applicants by The
House of Peroni’s creative council, which includes designer Jonathan
Saunders, journalists Pandora Sykes and Alexander Fury, and British Fashion
Council co-curator Anna Orsini.
The eight designers will take up residency at The House of Peroni on
Vyner Street, in east London, from July 16, where they will have access to
the creative workshop space to make and render prototypes, and work towards
creating a collection to showcase at a presentation during London Fashion
Week in February 2019.
House of Peroni selects designers for seven-month residency
The House of Peroni will also offer the designers valuable advice and
the commercial support they need to help them grow their own portfolio,
including expertise from each member of the creative council, who will be
hosting regular talks, events and workshops, as well as acting as mentors
to the emerging designers, giving them the opportunity to learn from their
experiences and build their careers from the very beginning.
The eight designers span various styles including streetwear, knitwear
and couture, and it is hoped that the platform will give them the
opportunity to showcase their unique style and develop their careers with
essential advice, materials, and equipment offered within the fully
functional workspace.
The emerging talent entering the House of Peroni residency are:
Menswear designer Hannah Wallace, won the Graduate Fashion Week Gold
Award in 2015, and places a focus on practicality, by using breathable and
capacious materials throughout her work, and is inspired by protective
garments worn by rioters and astronauts.
Joel Boyd is a London-based musician, stylist and menswear designer, who
designs under the name Jobo. After cutting his teeth at Kit Neale, Urban
Outfitters and Amazon, Boyd‘s politically charged collections focus on
youth culture with his SS17 collection entitled ‘Aint No Mandem In
Peckham’.
Womenswear designer and stylist Kyle Lo Monaco impressed the judges with
his focus on the craftsmanship of dressmaking, using both hand and machine
methods for his bold yet romanticised aesthetic.
Rose Danford-Phillips is a recent Royal College of Art graduate, and one
of the five-designer team behind MOAM Collective 2018. Her nature inspired
collections use extensive textiles and knitwear, which recently led to a
collaboration with Erykah Badu.
Turkish-born designer Pelin Isildak learned her craft with Hakaan at
Paris Fashion Week, and designed Bora Aksu leggings for the London SS13
show. The London-based creative aims to question authority and hierarchy
through the usage of uniforms and historical dress codes to create
distinctive personas.
Daniel Crabtree is a Central Saint Martins MA graduate who specialises
in overturning the aesthetic and fabric constructs of menswear. The
designer, who reuses materials and practises freehand pattern cutting, is
inspired and informed by fine artists from the Eighties.
Royal College of Art graduate Mathew Duffy, polarises and contradicts
traditional ideas of heteronormative culture, placing the conventional and
the abstract as the basis for his collection.
Stacey Wall is an Irish, London-based designer who graduated from
Central Saint Martins in 2017. Specialising in knitwear, Wall uses her
roots to inspire her work, in particular Irish craft, textiles and folk
traditions.
The House of Peroni designer residents will showcase their collections
during London Fashion Week in February 2019
Image: courtesy of Peroni Nastro Azzurro