Ozwald Boateng to design uniforms for British Airways

London – British tailor Ozwald Boateng has been tasked with redesigning the
uniforms for British Airways, following in the footsteps of Julien
MacDonald, the designer of the airline’s current uniform.

The new uniform will form part of the airline’s celebrations for its
centenary next year and is part of British Airways five-year investment
plan, where the airline is investing 4.5 billion pounds to overhaul the
interiors of its long-haul aircraft as well as to install WiFi to every
seat.

Boateng, who is known for bringing a modern contemporary twist to
British institution launched his first womenswear collection earlier this
year, will be designing a collection for the airline’s 32,000 employees who
wear a uniform as part of their role.

In a statement, British Airways stated that the OBE-honoured designer
would be “working closely” with the airline’s employees throughout the
development process, from shadowing them to understand their roles and how
the uniforms need to perform, to design, testing and final delivery.

The Boateng-designed uniforms will be worn by flight crew, cabin crew,
customer service agents, special services, ramp operators, baggage
handlers, cargo employees, and engineers.

British Airways taps Ozwald Boateng to design airline uniforms to
celebrate centenary

British Airways chairman and chief executive, Alex Cruz, said in a press
statement: “Our uniforms have been an iconic symbol of our brand throughout
our 100-year history and our partnership with Ozwald will take us forward
to the next chapter in our journey.

“At a time when we’re investing for customers, new uniforms are a visual
representation of investment in our people and we want them to feel proud
when they wear the new uniform.”

Boateng added: “I am really excited about creating this new uniform for
British Airways. It is important for me to create something that makes all
of British Airways’ 32,000 uniform-wearing employees across the world
excited, at the same time as enabling me to really demonstrate my skills as
a designer.

“I’m looking forward to taking a uniform and refining it into a
collection.”

Boateng started his career in fashion in 1986 and became the first
tailor to host a catwalk show at Paris Fashion Week. As well as being the
youngest tailor to open a store on Savile Row, he was also the creative
director at Givenchy Homme from 2002 to 2006.

Other British designer’s that have designed the British Airways uniforms
over the years include Paul Costelloe, Roland Klein, Baccart Weatherall,
and Hardy Amies.

It has become common practice for major airlines to tap fashion
designers for their staff uniforms, Dame Vivienne Westwood gave the Virgin
Atlantic cabin crew a glamorous makeover, while Qantas’s cabin crew attire
was designed by one of Australia’s most acclaimed international designers,
Martin Grant who designed a black uniform with red accents and trilby hats.
Air France also has a long-standing tradition with using French couturiers,
with Balenciaga and Dior both designing uniforms in the 1960s, while most
recently Christian Lacroix designed a uniform featuring red gloves and a
red bow-tie belt dress, and Zac Posen known for his red carpet gowns
designed Delta Air Lines a uniform for its 30,000 staff from flight
attendants to airport customer service agents.

Images: courtesy of British Airways