Gap launches designer collection with GQ

Gap has launched its latest limited-edition collection with GQ,
featuring Balmain, Dsquared2, MSGM, No Vacancy Inn, Officine Générale,
Opening Ceremony, Stampd and Surf is Dead, as part of its “coolest
designers on the planet” initiative.

The Gap and GQ collaboration started as an initiative recognising
American menswear designers and it has expanded this year to include
international talent, with all designers tasked with showcasing their take
on the classic Gap sweatshirt.

“This year, we took a fresh approach to our GQ for Gap collaboration,”
said John Caruso, Gap vice president of men’s design in a statement. “Our
Gap hoodie and crewneck sweatshirts are iconic American staples that have
appeared in countless ad campaigns and editorials. We are so excited to
show our customers how each designer re-invents this classic.”

GQ editor-in-chief Jim Nelson, added: “This year’s collection spotlights
the iconic Gap sweatshirt, with collaborations from menswear’s most
exciting names. It represents the very best of the Coolest Designers on the
Planet programme and the global influence of menswear in the thing we all
really want to wear: a classic sweatshirt.”

The GQ for Gap collection features eight sweatshirts, one crewneck and
seven hoodies, created by the eight designers. Designed to their brand
aesthetic, each designer incorporated their own logo alongside the Gap logo
with custom colour palette, graphics and silhouette.

MSGM designed an oversized silhouette, featuring a double hood in a red
and white colour palette, while Surf is Dead created a boxy silhouette in
grey with neon graphics and dolman sleeves, and Balmain went for a
patriotic design for their hoodie featuring an allover American flag
print.

Balmain, Dsquared2, and MSGM design Gap sweatshirts

The collection is available at selected Gap stores in the US, Canada,
China, Hong Kong, Japan, and throughout Europe, as well as online, with
prices ranging from 49.95 to 99.95 pounds (78 to 148 US dollars).

As part of this year’s collaboration, GQ will be making donations on
behalf of each designer to their chosen charities, with Balmain choosing
(RED), which is working to eradicate HIV/AIDS, Opening Ceremony has chosen
Destination Tomorrow, a non-profit for LGBTQ+ youth in the Bronx, while
Stampd has selected Ride2Revive, which provides ill children with memorable
and adrenaline-filled driving experiences meant to distract them from their
health related struggles and revitalise their senses.

Surf is Dead is backing Miracle Babies, a charity devoted to providing
financial assistance and supportive services to parents of sick newborns,
while No Vacancy Inn is working with Flint Kids Fund to help the children
of Flint, Michigan who have been exposed to lead in their drinking water,
and Dsquared2 has chosen The Center, the heart and home of NYC’s LGBT
community.

MSGM selected Pane Quotidiano, an over 100-year-old Italian-based
organisation that provides free food to the poor on a daily basis, and
Officine Générale is backing The Bibi Fund, which is dedicated to curing
cancer in children.

Images: courtesy of Gap