SS20 Denim by Premiere Vision Overview
Trendstop gives FashionUnited readers an insider’s guide to the
Spring/Summer 2020 edition of Denim by Premiere Vision.
Trendstop’s denim experts bring you a first look at the key mills
producing the latest innovations, fabrications, colour and surface designs
seen at the SS20 Denim by Premiere Vision trade event. The roving biannual
event alternates between Paris and a European city with a strong fashion
heritage. Making its debut in London, the dedicated denim showcase
continued to put issues of sustainability and eco-responsibility at its
heart. The Smart Trend area and Smart Wardrobe initiatives featured 12
responsibly-produced denim outfits from the likes of Eileen Fisher and Pepe
Jeans as well as fabrics, accessories and post-consumer recycled denim
incorporation techniques. Our comprehensive fabric show overviews and
galleries bring you the looks essential to your next denim collections,
evaluating each trend’s commercial value and longevity to give you the best
possible basis for your decision making.
This week, FashionUnited readers get an exclusive look at three trends
direct from Denim by Premiere Vision, that will be impacting the SS20
season and beyond. Colour Overdye and Metallic Washes introduce a more
trend-led aspect to denim, expanding jeanswear’s scope across the
fast-fashion market. Warp Weft Contrasts explores new techniques for
decorative denim, offering a wealth of possibilities for future
experimentation.
Colour Overdye
Overdyed denim pops with summer colour. Twill textures remain visible
underneath the heavily saturated shades, creating a striking two-tone
effect and lending a blackened cast to coloured denim. Elasticated
waistbands and seams are highlighted, amplifying classic jeanswear
detailing.
Images courtesy of Trendstop, left to right: Baykanlar Tekstil, The
Selvedge Denim Vintage, Denim PV, all Spring Summer 2020
Warp Weft Contrasts
Contrasting warps and wefts create fresh denim patternation for summer,
with stripes, check effects and logo branding incorporated into fabrics.
Indigo/off-white combinations are prevalent, but the technique also offers
a range of potential colour possibilities.
Images courtesy of Trendstop, left to right: Freedom Denim, Crescent
Bahuman, Indigo Textiles, all Spring Summer 2020
Metallic Washes
Continuing the trend for more formal, dressy takes on denim, SS20 sees a
predominance of metallic woven and coated finishes. Soft antique gold,
pewter and silver washes bring a subtle dusting of sparkle to denim to
create wearable day-to-night options.
Images courtesy of Trendstop, left to right: Baykanlar Tekstil,
Berto Industria Tessile, Denim PV, all Spring Summer 2020
Exclusive Offer
FashionUnited readers can get free access to Trendstop’s Spring/Summer
2019 Denim Premiere Vision Report, a complete guide to the essential trends
from the leading jeanswear trade event. Simply click here to receive your
complimentary report.
Trendstop.com is one of the world’s leading trend forecasting agencies
for fashion and creative professionals, renowned for its insightful trend
analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando,
Geox, Evisu, Hugo Boss, L’Oreal and MTV.