Schiaparelli will host a pop up space at Bergdorf Goodman

New York department store Bergdorf Goodman is set to host a pop up
space to celebrate Schiaparelli’s new “pret-a-couture” collection.
When Elsa Schiaparelli initially ran her namesake womenswear brand,
Bergdorf Goodman was one of the few retailers that stocked the
collections. However, since the fashion house reopened five years ago,
it has been exclusively sold at 21 Place Vendome, paying homage to the
retail space the legendary designer had run.

The pop up boutique will be held on Bergdorf Goodman’s fourth
floor. The space will sell the Schiaparelli collection entitled Story
#1, which recently launched at Paris Fashion Week. The collection is
the one of the brand’s “pret-a-couture” line, which is ready-to-wear
yet made on a small scale using couture manufacturing techniques. It
is also an evergreen collection, not following the spring/summer or
fall/winter model. Story #1 was designed in collaboration with the Man
Ray Trust, another way to pay homage to Elsa Schiaparelli, who
frequently associated with and collaborated with Surrealist
artists.

Schiaparelli is also set to take over the Bergdorf Goodman window
display as well as the department store’s holiday magazine for this
year. The pop up space and collaborations with Bergdorf Goodman will
likely help the Schiaparelli brand to increase its popularity within
the U.S. market.

“We wanted Schiaparelli to travel to New York, to have 21 place
Vendôme come to Fifth Avenue, to have our iconic maison housed in a
legendary store whilst keeping the essence of Schiaparelli mixing art,
fashion, elegance, sophistication and emotion,” Schiaparelli’s chief
executive officer Delphine Bellini told WWD.