Charaf Tajer launches Casablanca

French Moroccan creative director Charaf Tajer has launched premium
Parisian menswear label Casabalanca, a new après-sport concept. The debut
collection, Casablanca Tennis Club, is the spring/summer 2019 collection
launching today, October 31.

Casablanca launches with après-sport concept

Tajer is best known for his involvement with French brand’s Pigalle and
Parisian hot spot Le Pompon. Casablanca is designed around the concept of
effortless elegance and Tajer’s interpretation of new luxury. The city
Casablanca, where his parents met and he spent his summers as a child,
evokes the childhood memories of what vacations and getaways feel like.

The products are manufactured in Casablanca and are designed between Paris
and Casablanca. The debut collection consists of T-shirts, silk shirts,
terrycloth tracksuits, and tailored suits. Price points for the collection
range between 60 dollars and 890 dollars. A curated selection of the first
collection will be available for purchase on casablancaparis.com and the
full collection will be available for purchase at Ssense.com in November. Other
retailers include Maxfield’s, Alchemist, Browns and United Arrows.

photos: courtesy of Purple PR