SS20 Men’s Fast Fashion Print Directions
Trendstop gives FashionUnited readers an insight into the key
Spring/Summer 2020 print trends impacting the fast fashion menswear
market.
Trendstop’s print team bring you the latest fast fashion directions that
will be inspiring menswear print and pattern into Spring/Summer 2020 and
beyond. Our experts have analysed the key designer collections from the
international catwalks, introducing the essential themes that will inform
your next print collection. Our comprehensive print and graphic reports,
and specialist seasonal image galleries evaluate each trend’s commercial
value and longevity, giving you the best possible basis for your decision
making.
This week, FashionUnited readers get an exclusive look at three
fast-fashion print directions that will be making a splash on the SS20
menswear scene. A streetwear aesthetic underpins the season’s print motifs
as cityscapes and graffiti refresh tropical prints in Hawaiian Surf Club
and a sporty colour palette urbanises global inspirations in Digital
Tribes. Typo-Patterns sees statement messages transformed into optical
illusions through abstract placement and unexpected distortion.
Typo-Patterns
All-over typography takes on a more streetwear influence for SS20 with
urban-infused graphics sending new messages. Hidden slogans, reverted and
rotated text, create optical pattern movements with image layering
providing further distortion. Minimal colour usage and monochrome pallets
lend added impact to statement prints.
Images courtesy of Trendstop, left to right: Fendi, Dior
Homme, Valentino, all Spring Summer 2019
Digital Tribes
Traditional tribal imagery is reinvented for SS20 with clean and
contemporary digital executions. A maximalist approach sees heavy paint
applications, abstracted mask motifs applied as large-scale all-over
prints. Striking graphic outlines and a sports-inspired colour palette
reinvent tribal themes for the modern man.
Images courtesy of Trendstop, left to right: Agnes B, Faith
Connexion, Henrik Vibskov, all Spring Summer 2019
Hawaiian Surf Club
The ongoing tropical trend hits the beaches of California with a new
street surfer attitude for SS20. Colours are hyper-energised as palm tree,
hibiscus and beach motifs are mixed with city skylines, flaming graphics
and graffiti art for a high-summer urban flavour.
Images courtesy of Trendstop, left to right: Liam Hodges,
Valentino, MSGM, all Spring Summer 2019
Exclusive Offer
FashionUnited readers can get free access to Trendstop’s Spring Summer
2019 Fast Fashion Print report, featuring the most essential
close-to-season print themes. Simply click on the banner to receive your
complimentary report.
Trendstop.com is one of the world’s leading trend forecasting agencies
for fashion and creative professionals, renowned for its insightful trend
analysis and forecasts. Clients include H&M, Primark, Forever 21, Zalando,
Geox, Evisu, Hugo Boss, L’Oreal and MTV.