The top 3 holiday gift trends consumers are shopping

New York – With Black Friday and Cyber Monday weekend having passed, the
holiday shopping season is well under way. Consumers across markets
are well-versed in finding the best holiday deals for the season and
have started their shopping in full force. This year is projected to
be a strong holiday shopping season for retailers, with sales
projected to in the
United States for the first time. Retail insights firm Edited has
gathered data across markets to determine just what gifts consumers
are shopping.

Wrap dresses

In the U.S., classic fashion trends reign supreme. American
shoppers are looking for a classic, seasonless staple this year– the
wrap dress.

Products in the category have almost doubled since last year; there
are 727 product options in the style this year. Most retailers that
carry wrap dresses offer items priced between 48 and 80 dollars, with
the 70 dollar price point marking the sweet spot. Shoppers are looking
for a fair mix of solid and patterned styles. The top seller in solid
styles are black wrap dresses, and floral patterns top the list in
patterns.

The scrunchie

Conversely, shoppers in the U.K. are all about current trends. The
uprising in 90s nostalgia in recent runway collections and retail
trends have resulted in an 88 percent uplift in retailers carrying the
quintessential 90s accessory, the scrunchie.

Edited advises that retailers in the U.K. should be stocking a wide
assortment of scrunchies. It noted that both multi-packs of assorted
scrunchies and single items should be stocked. British consumers are
looking for sequins and glitter in their scrunchie accessories in the
lead up to Christmas.

Cozy hygge

And quite the opposite, European shoppers are all about comfort and
minimalism this holiday season. Following the growth of hygge in
trends, consumers across Europe are looking for cozy knitwear that
promotes the minimalist lifestyle notion.

Compared to last year, fleece styles are more popular, particularly
pull-over items as opposed to zip-ups. Black, white and red are the
key colors of this trend. Edited noted that last year, December was a
pivotal month for knit and expects performances to have similar
results this season.

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