Kering advocates for regenerative agriculture in supply chain
Kering is working towards advancing its sustainable measures. The
global luxury group, which encompasses brands including Gucci, Saint
Laurent and Balenciaga, has become a frontier founder in a new
initiative facilitated by charitable ecological organization, The
Savory Institute.
This new collaboration is centered around the goal to expand
regenerative agriculture measures within the fashion industry and its
supply chains. Called Savory’s Land to Market, the program aims to
improve the industry’s impact on the global environment.
“The fashion industry and its supply chains are directly linked to
the degradation of soil, conversion of natural ecosystems and
biodiversity loss,” a statement published on Kering’s website reads.
The statement explains that the use of agricultural raw materials, the
apparel industry has increased these negative ecological impacts, and
the advancement of regenerative agriculture is the way to change this
system.
“Regenerative agriculture is a multi-benefit solution which
supports Kering’s sustainability ambitions to mitigate our
environmental impacts and deliver positive outcomes along our supply
chain,” said Marie-Claire Daveu, Kering’s chief sustainability officer
in a statement. “We are proud to collaborate with Savory to pioneer
innovative and nature-based solutions in fashion as part of our
broader commitment to contribute to solving our industry’s global
challenges around biodiversity and climate change.”
Savory’s Land to Market program advocates verified regenerative
sourcing solutions through identifying and developing an improved
network of farms that demonstrate positive ecological outcomes. Kering
brands will be able to access these farms in their supply chains.
The expansion of the regenerative agriculture framework is a means
to reverse the environmental degradation, through restoring healthy
soil to the earth. The use of regenerative raw materials is one of
three key factors to creating a circular economy in the apparel
industry.