River Island collaborates with Olly Murs
High street retailer River Island has confirmed that it is to launch an
exclusive collaboration with singer Olly Murs next month featuring
“affordable luxury and wardrobe staples” for men.
Launching on November 6, the 14-piece Olly Murs x River Island
collection will feature premium tops, trousers, outerwear and tailoring
with “elegant day-to-night dressing” at the core of the smart-casual
collection.
“I have always loved clothes, but for me to do a fashion collaboration,
it had to be authentic and River Island seemed like the perfect fit,”
explains Olly Murs in a press statement. “The brand has always been close
to my heart and my earliest memories of payday shopping with my mates at
the local store in Essex make this collaboration all the more personal to
me.”
Highlights include bronze Harrington jackets and single-breasted dinner
jackets that are lightly structured, cut from soft velvet, which have been
designed to be easily paired with the premium cotton tee or fitted
turtleneck. While slim fit and narrow notch lapels of the check single
breasted suit is complimented by modern styling, teaming trainers with a
fine gauge knitwear, a signature of Murs’ style.
Commenting on the designing process, Murs added: “I was fully immersed
in the design process to ensure that every piece was true to my style. I
have loved every minute of it and I can’t wait to share the collection with
my fans.”
Other pieces of the collection includes merino wool polos, ice blue
overcoat tailored trousers in houndstooth, black and check, and two unique
shirts in a bold chevron and geometric print in icy blue and cool grey.
Murs is a multi-platinum selling artist who rose to fame on 2009’s The
X-Factor, where he finished runner-up and signed a joint record deal with
mentor Simon Cowell and Epic Records. He has since released five studio
albums. His collaboration with River Island marks his first foray into
fashion.
The Olly Murs x River Island is available online at riverisland.com and
selected stores from November 6.
Image: courtesy of River Island