Lululemon responds to scam created by false account

Lululemon’s shoppers can’t be tricked. Scammers posed as the
popular athleticwear brand in a false brand ambassador scheme posted
on social media this week. A post created by an Instagram account
called “Lulurecruitment” spread a fake promotion calling for brand
ambassadors in exchange for free products.

Accompanied by Lululemon’s well-known brand logo, the fake post
read: “We are looking for 150 brand ambassadors for our upcoming
clothing season. You will receive free shipments of Lululemon clothing
monthly.” Its criteria for brand ambassadors was a minimum of 150
followers, and encouraged users to share the post to their followers.
Similarly to influencers, ambassadors help spread brand messaging and
promote products to their followers. Most brand ambassadors are
expected to have a few thousand followers, much more than 150.

While the Lulurecruitment post might have looked legitimate through
its use of the logo, Lululemon shoppers were not fooled. Users brought
the post to Lululemon’s attention, and the brand was quick to respond
to its shoppers.

“Thanks for double-checking with us about the recruitment accounts
and posts you’re seeing—these are not legitimate or associated with
us, and we currently have our brand team on this,” the legitimate
Lululemon Twitter account responded to an inquiry.

Lululemon also instructed Twitter users to check in with local
Lululemon locations to learn how to actually become a brand
ambassador.