Revamped Sao Paulo Fashion Week highlights new format, new brands

Sao Paulo’s 46th Fashion Week, Latin
America’s most important fashion show, is underway this week featuring a new
venue, a new format, and the debut of four new labels.
This year’s theme is titled “Tran[sp]posicion” (Modification). Novelties
included workshops, presentations and panel discussions.

Lilly Sarti, the fashion brand run by sisters Lilly and Renata Sarti,
opened the event on Sunday at a runway in downtown Sao Paulo.

The Sarti sisters’ “Heritage” collection offered a view of a winter
encompassed by color, but with few patterns. Oversized garments with fringed
edges dominated the chilly opening night, while stripes and animal print
mingled with earth tones, blues, burgundy, black and white in looks that
emphasized a cinched-in silhouette.

Familiar names to the Brazilian fashion festival such as Oskllen and
Reinaldo Lourenco made an appearance Monday and Tuesday at a warehouse in the
city’s western industrial part.

Call for tolerance

Just as in previous Sao Paulo Fashion Weeks, Brazilian designer Ronaldo
Fraga stood out with a runway show that offered much more than just clothes
and the latest trends. This time Fraga displayed a collection he said is a
reflection on intolerance — strongly influenced by the Israel-Palestine
conflict he observed during a 2017 trip to Tel Aviv.

“We’re turning out to be an extremely intolerant society. Intolerant of
differences and of minorities. In this show, I wanted to talk about that,”
Fraga told reporters.

At the end of the show, Fraga’s runway moved to center around a large
banquet table with models and invited spectators sitting around it. He once
again presented a diverse line-up of models, reflecting the reality of the
city of Sao Paulo.

The austere collection heavily featured blue embroidery work with minimal
patterns.

Four fashion line debuts

First-time presenters Piet, Cacete Company, Torino and Bobstore arrived in
full force for their Sao Paulo debuts.

Torino launched Monday with an urban runway full of blue, green, black and
white. The star of the show was Brazilian actress Deborah Secco, who showed
off her new short haircut.

Cacete Company, which is set to display its designs on Friday, promises a
collection inspired by the “subversive pornographic culture” of the 1990s.
Also on Friday, Piet will present “Montana,” a collection that takes its
cues from sporty hiking and outdoors-wear looks.

And Bobstore plans to show off its Georgia O’Keefe-inspired collection
Wednesday.

Sao Paulo Fashion Week, which will have offered a total of 31 shows by its
end, closes Friday.(AFP)