Whistles opens first US store location in New York

The U.K. fashion brand Whistles is expanding to the U.S. market with
the opening of its first standalone store in New York.

The location, which spans an entire block, opened Thursday on Spring
Street in Manhattan’s SoHo neighborhood. The shop’s inventory will comprise
the brand’s womenswear pieces, including shoes and accessories.

The boutique was designed by London-based design studio Matter, the
company behind several of the labels additional store locations. The decor
of the location includes paintings by UK artist Rosie Tonkin.

Launched in the 1970s, the fashion house has been expanding throughout
the globe in recent years. Last year saw the unveiling of stores in two key
cities, Zurich and Hong Kong. The opening of the NY store coincides with
the brand’s latest e-commerce offering of free shipping throughout the US.

Whistles items have long been available in NY, at iconic stores like
Nordstrom and Bloomingdales but the Spring Street location marks the first
stateside outlet reserved entirely for the brand.

Photo courtesy of the brand