H&M Group’s Monki plans to only use sustainably sourced cotton

Scandinavian womenswear brand Monki is on a mission to support only
sustainably sourced materials. The brand aims to complete this goal by
2030, but this week it has announced that this autumn, it has reached
the next step in the process. As of this season, 100 percent of
Monki’s cotton products will be sourced sustainably.

Part of the H&M Group, Monki first launched independently in 2006
in Sweden. After joining the H&M Group, Monki has built a presence in
international markets throughout Europe and Asia. Its aesthetic is
defined as a blend of “Scandi cool with the energy of Asian street
style.”

A large part of Monki’s brand DNA is its initiative to make its
business more sustainable. Its 115 brick-and-mortar stores offers
garment recycling and are powered by renewable energy. Monki’s recent
inclusion of wholly sustainably sourced cotton includes organic and
recycled cotton, as well as a use of the Better Cotton Initiative, a
non-profit that aims to improve the cotton industry for both workers
and the environment.

“Organic cotton is grown without pesticides and chemical
fertilizers from non-GMO seeds. Recycled cotton re-uses valuable
fibres,” the brand wrote in a release.

Photo courtesy of the brand