Jenna Dewan and Danskin unveil first capsule collection

Danskin, the heritage dance and lifestyle brand owned by Iconix Brand
Group, has unveiled its first capsule collection designed by actress and
dancer, Jenna Dewan.

Inspired by Dewan’s style and active lifestyle, the Jenna Dewan x
Danskin capsule marks the actresses first foray into fashion design and
features pieces including coordinating leggings, sports bras, a jogger and
hoodie combo, and a new take on the traditional leotard based on her love
of fitness, dance and transitional fashion.

The capsule line is aimed at supporting modern woman’s lifestyle, day to
night, states the brand, with Dewan being fully involved from the
conception to design, including developing the colour palettes, fabrics and
silhouettes with the Danskin team.

“My capsule for Danskin is so meaningful to me because I grew up wearing
the brand. I have so many special memories associated with Danskin and it
is incredibly near and dear to my heart,” explained Dewan in a press
release. “I designed this collection with active women of all ages in mind
and wanted the pieces to look as good as they feel and to be able to move
with the body all day long.”

The collaboration also aims to introduce Danskin to a new generation
with the curated collection featuring styles across multiple categories
including activewear, dancewear and intimates, and has been positioned at
an “elevated yet accessible price point” compared to the core Danskin line,
with pieces ranging from 28-100 US dollars.

Danskin, owned by Iconix Brand Group, was founded in 1882 in New York
City by brothers Joel and Benson Goodman to manufacture goods specifically
for dancers’ needs and has since become one of the world’s leading
manufacturers of dance and activewear for girls and women.

The Jenna Dewan x Danskin is available exclusively at select Six:02
stores and online, as well as at Danskin.com.

Image: courtesy of Danksin