Janie and Jack teams up with Aerin Lauder

American children’s fashion brand Janie and Jack is teaming up with
Aerin Lauder, founder of luxury lifestyle brand, Aerin and style and image
director at Estee Lauder, on a limited edition collection of clothing,
accessories and shoes.

The Aerin x Janie and Jack resort collection marks Lauder’s first foray
into children’s apparel and has been inspired by her “refined, modern-day
style” said the brand in a press release, and features coordinating looks
for girls and boys, with watercolour and palm prints in pastel shades.

“I’ve always admired Janie and Jack’s point of view on children’s
fashion. Fun, modern and playful,” said Aerin Lauder in a statement. “Being
a mother of two, I’ve always been drawn to the children’s industry and I am
very excited to be launching this playful collaboration.”

For girls, the collection features a selection of rompers, dresses and
swimwear include eyelet, embroidery and ruffles, while for boys there are
classic linen separates, cotton shirts and shorts in an allover palm tree
embroidered pattern, as well as swim trunks in striped and palm prints.

Accessories including hats and straw bags, accented with
colourful florals, along with sandals, sunglasses, and hair bows, completes
the resort collection for kids.

In addition, the collaboration includes a collection of newborn styles
and Heirloom keepsake gifts, such as silver cups, rattles and frames, and
take-me-home styles in light blue and pink hues that are packaged in a
keepsake watercolour printed box.

“We are very excited to debut our collaboration with iconic tastemaker
Aerin Lauder,” added Shelly Walsh, senior vice president and general
manager of Janie and Jack. “Aerin inspires so many with her beautiful,
modern and refined style, and we are thrilled for Janie and Jack to be her
partner for her first collection of clothing and accessories for
children.”

The limited edition collection includes over 60 pieces and is offered in
sizes 0-3 months up to size 6 and is available in Janie and Jack stores
nationwide and up to size 12 online at janieandjack.com.

Images: courtesy of Janie and Jack