COS launches online in China, unveils Studio Swine’s ‘New Spring’ touring installation

London-based fashion brand COS has today unveiled the third iteration of
the global touring installation ‘New Spring’ by Studio Swine, at the
Changning Bell Tower in Shanghai. The installation – which will be open
from 20-28 October – coincides with COS’s online launch in China.

Commenting on the announcement in a statement, Karin Gustafsson, the
Creative Director of COS, said: “It is an honour to continue our
partnership with Studio Swine and humbling to collaborate with designers
who embody our core values of timelessness, modernity and tactility. New
Spring evolves to reflect the environment in which it is being exhibited
and we are delighted to invite the residents of Shanghai to experience this
unique iteration of the piece as a standalone installation.”

Studio Swine added: “New Spring is about the universal, it’s a very
simple, minimal work
which means it can be interpreted in many ways. For us this is the joy of
showing it in
different environments. In Shanghai New Spring takes on the character of
the city, it
becomes the willow tree in the Chinese garden, the glamour of art deco of
the Bund. The
bubbles are reminiscent of magnolia flowers, pearls or small descending
full moons.”

COS’s online launch today includes an online storefront on Alibaba’s
Tmall platform, as well as a standalone site – cosstores.cn. To celebrate
the launch, a special COS x Studio Swine collection will be available to
purchase on Tmall and in select COS stores across China.

Photo credit: Studio Swine