Stella McCartney starts a UN charter for sustainable action

Stella McCartney is taking her mission for sustainable fashion to
the next level. The British designer and pioneer for an eco-friendly
stance within the industry will launch a fashion industry charter
within the United Nations for climate action. This is to be launched
on December 10 during climate talks in Katowice, Poland.

McCartney’s aim with this charter is to make a case for sustainable
fashion when looking into the climate. The charter will set out a plan
for action that can enable more environmentally-friendly production
methods in a way that is also economically feasible.

“We really don’t have long now, to change things. But I honestly
believe it’s doable – I couldn’t do what I do if I didn’t believe
that,” McCartney told The Guardian. “There is so much guilt and fear
attached to talking about sustainability and that’s not helpful. What
is essential is for the big players in the industry to come along with
me, because that changes the price point.”

It is speculated that other fashion brands, particularly fast
fashion brands, will sign onto the charter.