Happy Socks unveils limited-edition Andy Warhol collection

New York – For fall/winter 2018, sock and underwear company Happy Socks is celebrating
acclaimed pop artist Andy Warhol with a limited-edition capsule collection.
The collaboration is a timeless tribute to Warhol’s life, work and quest to
make art accessible for all.

Considered the preeminent American artist of the 20th Century, Warhol
challenged the world to see art differently. To him, art was everything and
everything was art. Like Happy Socks, he found beauty in everyday places
and invited everyone to enjoy it, not just a select few. Warhol once said
“Pop art is for everyone.” Happy Socks believes sock art is for everyone.

Drawing inspiration from his now-iconic screen prints, this collaboration
portrays his passion, his role as the pioneer of pop art, and continues his
quest to make art accessible to all.

Print designs in the collection include the darkly beautiful flowers, the
iconic banana from one of the most recognized and revered albums in rock
and roll history that Warhol produced and designed, the elegantly cheeky
dollar sign and the blazingly bright cow. The palette plays with loud,
vibrant hues and rich shades such as crimson red, pale pink and baby-blue
for an eye-popping collection that’s distinctly Warhol.

The Andy Warhol x Happy Socks capsule collection includes six unique pairs
of soft combed cotton socks. All styles available as singles, and four will
be available in a limited-edition designer box.

Two pairs of classic men’s trunks, and two pairs of seamless cheeky
underwear for women are also added into the collection. All styles are sold
both separately and in an exclusive designer box.

The Andy Warhol x Happy Socks collection will be available beginning
October 2 in Happy Socks’ Concept Stores, online at HappySocks.com, and at
selected retailers. Price points for the collection range from 14 dollars
to 56 dollars.

photos: courtesy of Factory PR