Webinar | The New Fashion Market: Global Trends in Menswear and Men’s Grooming

Menswear is expected to contribute US$40 billion to the global apparel and footwear market
by 2019, compelling consumer insight experts and strategists alike to take notice. Despite the
smaller market, menswear is growing at a faster rate than their female counterparts. Have men
started to care more about their appearance in recent years resulting in this increase in
spending? What is driving demand?

Harness consumer survey data to reveal consumer behavior traits and grooming
preferences
Compare macroeconomic factors to fashion and beauty industry growth to further analyse areas
of future expansion for companies focusing on male consumers
Develop targeted marketing campaigns by learning how men’s spending habits in beauty and
apparel differ from country to country

Speakers

Bernadette Kissane, Associate Analyst Apparel, Euromonitor International
Nicole Tyrimou, Analyst Beauty and Personal Care, Euromonitor International

Our expert analysts provide a wealth of knowledge on industry, country and consumer
trends for each of their markets. Be sure to stick around for the Q&A after their
presentation!