Reebok launches debut Victoria Beckham collection
British fashion designer Victoria Beckham has launched her highly
anticipated debut activewear collection with Reebok, which combines a
“laid-back Californian spirit with refined British tailoring”.
The premium sportswear collection billed as “high performance meets
minimalist design” features a series of technical garments, for men and
women, as well as some unisex pieces, that have been designed with the aim
of “taking the wearer from the gym to the street and back again” and fuses
together Reebok’s heritage aesthetic with Beckham’s take on contemporary
style.
The debut collection for spring 2019 is inspired by Beckham’s experience
living in Los Angeles and London and includes hoodies, sweatshirts,
joggers, jackets, T-shirts, leggings, bags, and footwear, which have a
defined, clean aesthetic with subtle graphic co-branding in three variants:
Reebok splice, an integrated VB vector and VB vector on repeat.
Pieces are cast from elevated fabrics and techniques, highlighted by a
colour palette that blends seasonal hues of camel, silver and grey with the
collaboration’s key colour signifiers of sunset orange, black and white,
explains the sportswear brand.
Commenting on the collection’s design process, Beckham said in a
statement: “The idea behind this collection was to mix the relaxed attitude
of streetwear with the technical performance of sportswear, whilst staying
true to the minimal aesthetic of my brand – and incorporating unisex pieces
which was key for me when developing the collection.
“Each piece is designed to flex, adapt and transition for the optimum
workout, but it was also important that I created a something that is
fashion-forward and can blend seamlessly into any wardrobe. These pieces
can take you from the gym to the office, with the school run in
between.’’
Victoria Beckham unveils debut collaboration with Reebok
Key highlights includes Beckham’s remake of the ’90s Bolton running
shoe, which features a supportive knit sock that rises above the ankle, and
comes in two colour ways black or orange for 229.95 pounds, the designer’s
glossy packable jacket that has been designed to easily pack into a pocket,
and the vibrant “swag orange” seamless lightweight tights that have been
designed for a close-to-the body fit.
Beckham, who said in the press release that she herself had been testing
all the items in the line, added: “I wanted a collection that works with a
busy schedule like mine. The pieces have the technical ability that I need
for the gym but are simple and adaptable enough to work with my lifestyle
and I have personally wear tested each performance piece during
workouts.”
Karen Reuther, vice president of creative direction at Reebok said: “The
collection boldly reveals Victoria’s vision that is strong and confident,
with a modern and inclusive point of view. Victoria Beckham and Reebok have
upped the game in fit, fabric, silhouette and finish, and this collection
pushes the definition of sportswear to a new level. Victoria’s thoughtful
approach to design is reflected in every detail.”
Reebok has stated that this is a “pivotal partnership with a fashion
powerhouse” and they must be hoping that the collaboration is as successful
as the long-standing relationship between Adidas and British designer
Stella McCartney.
The Reebok x Victoria Beckham spring 2019 collection is priced from
24.95 pounds for running socks to 349.95 pounds for an oversized bomber
jacket. It is available from Reebok online as well as other premium
retailers worldwide.
Images: courtesy of Reebok